From anxiety to chronic pain, CBD is claimed to have helped a range of ills... now the UK's most potent gummies have sold out in minutes, but would YOU pay £100 for them?

Unless you've had a stint in outer space, you'll have been hard-pressed not to hear about CBD.

Cannabidiol, extracted from the cannabis plant, is the must-have ingredient of the moment when it comes to wellness – but why?

Well, it has been linked to a host of benefits, with devoted regular users claiming it has helped ease the symptoms of many ailments, including anxiety, insomnia and agonising inflammation.

CBD is the current health hero sweeping the wellness market ¿ but what does it do? And would you spend £100 on a month's supply?

CBD is the current health hero sweeping the wellness market – but what does it do? And would you spend £100 on a month's supply?

It has become so phenomenally popular that it's been added to everything imaginable, from CBD lollies to chocolates – and even skin creams. However, is it really a magic formula? Or simply 21st century snake oil?

One of the CBD products which has caused a stir with UK fans is British-based company Starpowa. Branching out from their hugely popular Hair, Skin and Nail supplement, which have won rave reviews on consumer website Trustpilot, the team have now innovated the UK's most potent CBD gummies with a strength of 15mg.

And it seems the appeal of CBD is as strong as these gummies among us Brits; within hours of their launch, Starpowa CBD gummies completely sold out on their website. 

But why would anyone spend £100 on a month's supply? Well, customers have been won over, not only by the potency of these gummies, but also the trust factor.

Starpowa, already a hit with fans for their vitamin gummies, have launched CBD gummies, with their £100 package dishing out potent 15mg doses

Starpowa, already a hit with fans for their vitamin gummies, have launched CBD gummies, with their £100 package dishing out potent 15mg doses 

The product ¿ which also has a 5mg version for £39.99 version ¿ was such a hit with CBD devotees that it sold out within hours of its launch

The product – which also has a 5mg version for £39.99 version – was such a hit with CBD devotees that it sold out within hours of its launch

From field to factory, Starpowa's producing partner exerts a firm control over their supply chain, meaning you get a product of the highest standard. It's also 100 per cent THC free (the part that gets you high), and is independently tested and licensed to ensure complete compliance with the EU. And, for those looking for something slightly weaker, they also produce a 5mg bottle for just £39.99.

So, now that you can buy British-made CBD confidently, here's everything you need to know about health's newest hero product... 

What makes Starpowa CBD Gummies revolutionary?

In an over-saturated world of CBD products, it's hard to know what to choose – and even harder to figure out which ones to trust.

Many of the products available on the UK market are from unregulated regions – which is why Starpowa has promised visibility in its manufacturing process and insist on keeping it in Britain.

Rather than over-processed gummies made using gelatin and added sugar, Starpowa's super-strength CBD is completely vegan, uses natural flavours and sweeteners and has absolutely no synthetic chemicals.

Purity and safety are of the utmost importance to Starpowa, which is why they only use the best naturally grown EU hemp for its raw material. The manufacturing process is a refined mix of supercritical CO₂ extraction and filtration, resulting in CBD of the highest quality in the market. Starpowa also conduct third-party testing of every batch to guarantee premium quality.

What is CBD?

CBD is one of 100 chemicals found in the hemp plant but, unlike THC, it does not get you high and has been linked to a range of benefits

CBD is one of 100 chemicals found in the hemp plant but, unlike THC, it does not get you high and has been linked to a range of benefits 

CBD, short for cannabidiol, is one of more than 100 chemicals found in the hemp plant, a strain of cannabis grown specifically for industrial uses. It is extracted by pressing the plant's leaves and flowers, and sometimes the seeds. The resulting liquid is then distilled in a factory and cleaned of contaminants before being tested for quality and strength. This refined form of the chemical can then be added to consumer products(1).

The substance is completely legal in the UK and widely used in the food and cosmetic industry. CBD products do not carry the risks associated with psychoactive strains of cannabis(2), and the World Health Organisation has confirmed it does not cause addiction(3). Although CBD isn't classified as a controlled drug in the UK, the Trades Association recommends retailers do not sell it to anyone under 18.

Why is it so popular?

Despite being a relative newcomer to the high street, CBD is now on everyone lips and widely covered in the media. Many people have said it brings them a range of benefits, including making them feel calm and relaxed. It is legal and – because it is derived from a plant – completely natural. Meanwhile, its earthly, slightly bitter flavour means it pairs particularly well with sweet foods.

Is CBD the same as THC?

No. Although tetrahydrocannabinol (THC) and cannabidiol (CBD) are both derived from the cannabis plant, they are different. 

They are part of the cannabinoid group of compounds found in hashish, hash oil, and most strains of marijuana.

THC is the psychoactive compound responsible for the euphoric 'high' feeling often associated with marijuana.

THC interacts with CB1 receptors in the central nervous system and brain and creates the sensations of euphoria and anxiety.

CBD does not fit these receptors well; it actually decreases the effects of THC and isn't psychoactive.

The popularity of CBD has rocketed in recent years, with the number of people buying it in the UK doubling between 2017 and 2018 to 250,000(4). One explanation is likely to be the growing awareness of the product's benefits as people reveal their personal stories of how they say it has helped them. The legislation of cannabis in several American states has also raised awareness of the plant's various derivatives, including CBD.

What has it been claimed to help?

CBD has been known to relieve stress, and some people find it can help with a range of medical conditions including anxiety. There is some evidence it can help relieve pain(2), and may also relieve inflammation caused by conditions such as arthritis(5). Other studies have found it can help insomnia suffers not only get to sleep, but stay asleep(also 5).

There have been several scientific studies into how CBD affects your body. Scientists believe its benefits stem from the way it interacts with your body’s receptors – tiny proteins attached to your cells that receive chemical messages and help them respond to different stimuli(6). By binding to these receptors, CBD is thought to control feelings of pain, and also regulate functions like your mood and appetite(also 6).

Does it get you high?

As CBD comes from cannabis, many people assume it makes you 'high', but this is not the case. That's because hemp is a non-marijuana strain of the cannabis plant. The marijuana plant and the hemp plant are both from the 'cannabis' family, but the latter does not contain sufficient amounts of a substance known as tetrahydrocannabinol, or THC.

THC is the ingredient in cannabis that has 'psychoactive' effects, and it is contained in a particularly high concentration in the marijuana cannabis plant. Hemp cannabis, on the other hand, does not contain enough THC to cause these psychoactive effects. The lack of the psychoactive ingredient THC means it’s entirely legal to buy and take CBD supplements in the UK. Because users do not get high, there are also no withdrawal symptoms and it's not addictive.

The British-made CBD gummies are vegan, THC free and are produced to the highest standard in line with EU regulations

The British-made CBD gummies are vegan, THC free and are produced to the highest standard in line with EU regulations 

Sources: 1 https://www.apekssupercritical.com/cbd-extraction-process/ 2 https://www.nhs.uk/conditions/medical-cannabis/3 https://www.who.int/medicines/access/controlled-substances/CannabidiolCriticalReview.pdf 4 https://www.bbc.co.uk/programmes/articles/1v5vxpY7zkVkJLLSsvRXvqJ/why-is-cbd-on-everyones-lips 5 https://www.health.harvard.edu/blog/cannabidiol-cbd-what-we-know-and-what-we-dont-2018082414476 6 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2430692? 

CBD gummies: Starpowa £100 product sells out in minutes

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