Mr Broccoli is UNMASKED: Animal Rebellion vegetable protester in hot water with Piers Morgan is revealed to be a 46-year-old carpenter from Bristol
- Animal Rebellion protestor Mr Broccoli was arrested in London on Monday
- He is better known as an animal rights activist calling himself Lunchy Munchy
- Today he was revealed as Roland Everson, 46, a carpenter from Bristol
- He was arrested under the Public Order Act but released without charge
Mr Broccoli, the bizarre Animal Rebellion activist who dressed as a vegetable in London and for a television interview with Piers Morgan, has been unmasked as a carpenter from Bristol.
Married Roland Everson, 46, a business owner, is a member of Animal Rebellion - a vegan offshoot of the Extinction Rebellion movement that has brought chaos to London and cities around the world with their 'Autumn Uprising' this month.
Mr Everson also uses the equally strange moniker 'Lunchy Munchy’ and is a senior member of the 'Friendsnotfood' group in the West Country.
Roland Everson, 46, a business owner and husband, who was berated by Piers Morgan on Good Morning Britain today, is a member of Animal Rebellion
He has been campaigning about animal welfare at farms supplying pork and beef, and protesting outside McDonald's restaurants and Morrisons stores accusing them of murder and claims on one occasion he was bitten by an angry supermarket security guard near Bristol.
The protester, who has never used his real name on his Facebook page and YouTube channel, was unmasked as Mr Broccoli by his friend Dan Kimble, who was arrested with him in London this week while dressed as a pea.
Today in an video interview he forebodingly warned that even if this pressure gorups achieve their aims 'change is coming, adding: 'Some kind of social collapse is inevitable.'
He went on: 'We can either face these crises with some kind of decorum or we can turn on each other and tear each other apart.'
He added: 'TYhe media and the government have failed to give these issues the attention they deserve.
'Personally I've stripped off in the House of Commons and gone on live TV dressed as a broccolli to show the absurdity of how the government, and the media, are addressing these issues.'
Mr Eversohn, who now lives as a vegan, told the Evening Standard he was previously a keen hunter and fisherman but said he quit those hobbies after he 'woke up one day and thought "What am I doing?".'
He said that despite not being an expert he believed a switch from animal agriculture is vital to protect the future of the planet. He no longer flies due to the impact of aviation.
He said: 'This is the most serious issue of our time - yet Mr Broccoli is getting attention. Change is coming, big change.'
The eye-catching outfit was made, he said, by a friend previously and he decided to put it on for the Animal vegetable themed protest.
He said yesterday's clashes on the Tube were 'incredibly upsetting' but warned such scenes muight become more frequent if radical impacts of climate change are not prevented.
He told the paper he had been released by police following his arrest and told he would not be prosecuted.
Mr Broccoli is Roland Everson, 46, an activist who also calls himself Lunchy Munchy, who is known for launching his own live protests on farms used by Morrisons and McDonald's
A picture of him posted on social media showed he got a taxi to the ITV studios - and not public transport
He was among more than 1,700 arrested in the capital this week as activists 'occupy' central London for a fortnight.
His friend Mr Kimble wrote on Facebook: 'I was quite dramatically and ridiculously handcuffed and arrested.
As I was taken away I yelled "they are arresting a giant pea". Soon after I saw them arrest an oversized broccoli, my good friend Lunchy Munchy.
'In the van we then started sharing stories about all the nice ways to cook peas and broccoli, sharing recipes with all the copy.
The police were talking about us on their radios, they called us "Mr Pea and Mr Broccoli". When I went to the station, all the guys in custody burst out laughing'.
Piers Morgan hammered Mr Everson on live TV after he refused to explain why a plant-based diet would save the planet.
Mr Everson appeared on Good Morning Britain dressed as the vegetable, but refused to elaborate on why viewers up and down the country should give up meat, and simply said instead: 'I'm just a humble broccoli. I just grow'.
He was blasted by presenters Piers and Susanna Reid who accused him of not taking climate change seriously.
Piers told him: 'Had you made a coherent, powerful, science-based argument, you could have made a real impact.'
At one point, the exchange was interrupted by Mr Everson who said he had to take a phone call - pulling out a banana from his pocket and answering it like a phone.
Explaining why he did this, he told the paper: 'Have you ever seen an interview with Piers Morgan? You can tell Piers it gets dark at night and he will shout you down. We decided not to let him do that to me.'
Mr Broccoli today appeared on Good Morning Britain with an activist from the extreme vegan branch of Extinction Rebellion, Animal Rebellion
Mr Broccoli is pictured being led away by police officers in central London on Monday
A video of him being apprehended by three Met Police officers on Monday, as he carried a sign saying 'I'm locally-sourced and environmentally-friendly' and shouted 'give peas a chance', has been viewed millions of times online.
He was arrested under the Public Order Act but was later released without charge.
In a bizarre exchange on the ITV programme this week he was repeatedly asked what his aims were and whether he 'identifies as a broccoli'.
Mr Broccoli simply replied: 'I am Mr Broccoli Head. I'm just a humble broccoli. I've always been a piece of broccoli.'
Quizzed on what he wanted the government and big businesses to do about climate change, he quipped: 'We are in extremely hot water environmentally speaking. It's going to go pear shaped.'
He was slammed by Piers, who he repeatedly referred to as 'Peas', and was told he 'didn't know the facts'.
The GMB anchor said: 'Why should I listen to you? You've brought London to a standstill for two weeks, we give you the chance to come on national television to present your case and you sit there dressed like a broccoli.'
Susanna fumed: 'It's a serious point. You're not going to win anyone over dressed as a broccoli.'
Asked whether he 'practices what he preaches' and has electronic gadgets that pollute the environment, Mr Everson replied: 'I just grow. I'm just a broccoli. I don't have electricity.'
But a picture of him posted on social media shows he got a taxi to the ITV studios to take part in the show - and not public transport.
It comes after Piers blasted Extinction Rebellion co-founder Skeena Rathor for getting a chauffeured car to the west London studios when she appeared on the show last week.
After advocating a plant-based diet, the vegan activist was asked why it would save planet, but couldn't provide an answer.
He said 'I'm not a scientist' and 'a plant based food system is great for the environment', before his fellow Animal Rebellion activist chimed in: 'My client is just a broccoli, it's very easy to cherry pick the science. It's easy to talk about individual change.'
He was berated by hosts Piers Morgan, which he repeatedly referred to as 'Peas', and Susanna Reid, who told him he 'didn't know the facts' and 'wasn't taking it seriously'
The unusual debate was interrupted when Mr Broccoli pretended to answer a phone call, pulling a banana out of his pocket instead of a phone
Mr Broccoli quickly began trending on Twitter with users unable to believe their eyes
Piers continued to blast the pair claiming they didn't understand why a plant-based diet would be good for the environment and why they were protesting in the first place.
After the show, Mr Broccoli quickly began trending on Twitter with users unable to believe their eyes.
He divided opinion, with some finding his costume hilarious, and others incensed by it.
Lord Sugar tweeted to say Mr Broccoli will 'add insult to injury' by excreting methane in excess if he only eats plants.
Who are Animal Rebellion? The vegan off-shoot of eco-mob Extinction Rebellion
Animal Rebellion is an extreme vegan offshoot of the environmental protest group Extinction Rebellion.
They describe themselves as 'people from all walks of life demanding the UK government end the destructive animal farming and fishing industries, and transition to a just, sustainable plant-based food system, the only food system that can minimise the risk of climate breakdown, halt mass extinction and avert social collapse'.
They have staged multiple protests in Brighton, in restaurants, steak houses, and supermarkets where they have splattered fake blood and played animal noises to encourage people not to eat meat.
They have been part of April and October XR protests in London, notably occupying Smithfield meat market and demanding it be replaced with a 'plant-based emporium'.
They camped overnight and stopped meat traders from manning their stalls by covering them in fruit and veg.
Mr Eversobn's 'Mr Broccoli' persona has its own social media profile with the bio describing him as: 'Just an ordinary veg calling for sy-stem-ic action on the climate crisis and a transition to a plant-based food system.'
He was later pictured with WAG Lizzie Cundy behind the scenes at GMB.
Activists from Animal Rebellion, an extreme vegan offshoot of the main Extinction Rebellion movement, occupied Smithfield meat market during their two weeks of chaos in London.
Staging a 'people's assembly' with speakers including TV presenter and animal lover Chris Packham, they demanded the Government oust all meat traders from the market and make it exclusively for fruit and veg sellers.
Dozens camped out overnight waiting for traders to arrive in the early hours - only to stop them setting up their stalls and covering them with plant-based food instead.
The protest sparked fury among workers and meat-lovers alike, as many claimed protestors are 'interfering with people's livelihoods'.
More than 1,700 climate change protesters have now been arrested over the demonstrations.
The Metropolitan Police faces legal action over a city-wide ban on Extinction Rebellion's Autumn Uprising protests.
Lawyers for the group are applying for a judicial review of the ban at the High Court on Wednesday after some claimed it was unlawful.
The ban was condemned by the Green Party and Labour, with shadow home secretary Diane Abbott saying it was 'completely contrary to Britain's long-held traditions of policing by consent, freedom of speech, and the right to protest'.
Police used section 14 of the Public Order Act to restrict the protest, originally at 12 sites near Westminster, to the pedestrian area of Trafalgar Square.
After what Deputy Assistant Commissioner Laurence Taylor called 'continued breaches' of the order, officers moved in to clear Trafalgar Square on Monday night.
He was later pictured with WAG Lizzie Cundy at the Good Morning Britain studios in London
Activists from Animal Rebellion, an extreme vegan offshoot of the main Extinction Rebellion movement, occupied Smithfield meat market during their two weeks of chaos in London
Martin Daubney MEP branded the plan to transform Smithfield into a 'plant-based emporium' as 'abject nonsense'
Under the order, any assembly - a group of more than two people - linked to the Autumn Uprising is unlawful - but protestors defied the ban at Trafalgar Square and outside the offices of Google and YouTube on Wednesday, and then with Tube protests yesterday.
'You DON'T practise what you preach!' Piers Morgan blasts 'HYPOCRITE' Extinction Rebellion rabble-rouser for taking chauffeured car to GMB studio while eco-mob cause chaos in London
By Rory Tingle for MailOnline
Piers Morgan laid into the co-founder of Extinction Rebellion today for taking a chauffeured car into the studio and refusing to admit she owned a TV.
The Good Morning Britain presenter claimed it was 'hypocritical' of Skeena Rathor to attend the protests while building up her own substantial carbon footprint - and fired off questions asking which electronic items she owned.
'Do you have a TV at home? Do your children use iPads? Can you answer these questions? Do you have air conditioning? Do you walk your kids to school? Do you see the problem with all this?' he asked.
Piers asked the protester: 'How did you get here this morning?'
She replied saying: 'Your [GMB] car picked me up'.
After criticising her for 'hypocrisy', Piers began to quiz her on what electronic items were in her home, but became frustrated when she refused to be drawn in.
Becoming increasingly agitated, Piers said angrily, 'Sorry, I'm really having a problem here. You're not answering a single question... Unbelievable. Sorry I'm really frustrated here… Total waste of time.'
The exchange began after Piers and Susanna Reid interviewed two Extinction Rebellion activists attending today's protests, who explained they wanted politicians to act to avert the 'climate catastrophe'.
The Good Morning Britain presenter claimed it was 'hypocritical' of Skeena Rathor to attend the protests while also using electronic items in her own home - and fired off questions asking which ones she owned
When the camera panned to Skeena Rathor in the studio, Piers began asking her about what electronic gadgets she owned.
Asked if she had a TV, she smiled sheepishly and said: Can you tell me the point you're trying to make, Piers?'
He repeated the question numerous times, becoming increasingly frustrated when she didn't answer.
'Will you try answering one of my questions - can you please stop talking,' he said.
'I'm really having a problem here, I'm really frustrated here. I'd respect you more when you admit what that you actually do.'
The campaigner defended herself by saying the problem was with 'the system' and it was 'impossible' not to use electronic items 'unless you live in a wood completely on your own'.
Asked if she had a TV, the activist replied: Can you tell me the point you're trying to make, Piers?'
Refusing to let the matter drop, Piers raged: 'The truth is you do have a television and you don't want to admit to having a television is because that immediately throws you into the hypocrisy debate because you're guzzling up and burning the atmosphere with your TV, and you don't want to admit it because it makes you look like a rank hypocrite.'
It came as police called in reinforcements from across Britain after failing to smash Extinction Rebellion's illegal eco-village in central London where activists were free to rave at a giant Orbital gig in Trafalgar Square last night.
The protesters even managed to expand their territory by almost a third overnight having already shut down two miles of roads around Parliament in the past 48 hours.
Today the activists began the day with a giant yoga session before again blockading Government departments starting with the Department for Environment, Food and Rural Affairs [DEFRA] - there will also be a mass 'nurse-in' by breastfeeding and bottlefeeding mothers next to Westminster Abbey.