Drew Barrymore expands her home decor line Flower Home with colorful new kids items
She went from being an acclaimed actress with a nearly 40-year career to an home decoration entrepreneur.
Drew Barrymore expanded into home products with Walmart earlier this year when she launched her Flower Home line in collaboration with Walmart.
Now the 44-year-old Santa Clarita Diet star is already expanding again with a colorful new line of kids items, Flower Kids.
New offerings: Drew Barrymore, 44, expanded her Flower Home line of home decor into a new Flower Kids line earlier this month
Drew's new Flower Kids line features over 100 items and is currently available from Walmart, as well as it's related online retailers Hayneedle and Jet.
Drew's adult decor line was distinguished by its use of crisp lines and bold color, and her kid-friendly decorations have amped up the vibrant shades.
Some of the items offered include decorative bedding, eye-catching storage solutions and playful watercolor-style decorations.
Kid friendly: The new brand capitalizes on Drew's love of bold lines while turning up the colors considerably; pictured May 15
The Instagram account for Drew's Flower line recently pivoted from sharing its adult collection to the more saturated child offerings.
The E.T. star appeared to take an active role in promoting her new items by posing with with smiling kids among her playful decor.
Though offering children's items is a logical jump, it's a far cry from the origins of Drew's Flower name.
Skin in the game: The E.T. star appeared to take an active role in promoting her new items by posing with with smiling kids among her playful decor
The 50 First Dates star first launched the name Flower in 1995 as a production company that primarily produced films she starred in.
Her production arm scored major wins with some of her successful films, including Never Been Kissed (1999), two Charlie's Angels films (2000 and 2003) and 50 First Dates.
It also produced the critically acclaimed box office failure Donnie Darko, as well as the upcoming Charlie's Angels reboot.
The beginning: The E.T. star originally used the flower name for her production company. It has produced many of her most successful films, plus the upcoming Charlie's Angels reboot
Following the surprise cancellation of her Netflix series The Santa Clariet Diet in April, Drew has set her sights on new TV ventures.
According to Variety, she has been shooting a pilot for a CBS daytime talk show.
Details about the show or its focus are sparse, though it will be an hour-long show and Drew will serve as one of its executive producers.
So far no showrunner has been announced.