Rihanna sets pulses racing as she flaunts her curves in a plethora of skimpy lingerie for new Savage X Fenty campaign

She's at the forefront of fashion with her new luxury line Fenty.

Yet, Rihanna was sure to set pulses racing for her other stylish endeavour as she showcased her incredible curves while starring in the new campaign for her lingerie brand, Savage X Fenty.

Sharing the shoot on Instagram, the beaming Bajan beauty, 31, flaunted her famous figure in a plethora of risque snaps to advertise her latest collection of intimate apparel. 

Setting pulses racing: Rihanna was sure to set pulses racing as she showcased her incredible curves while starring in the new campaign for her lingerie brand, Savage X Fenty

Setting pulses racing: Rihanna was sure to set pulses racing as she showcased her incredible curves while starring in the new campaign for her lingerie brand, Savage X Fenty

Rihanna firstly slipped into a lavender-coloured bra and high-waisted underwear, which accentuated her statuesque frame. 

Kneeling on a bed for the shoot, the Stay singer showcased the leopard lace two-piece and her many tattoos against a floral background and bed linen. 

Rihanna worked her red-hued locks into a curly style down her back while she sported a pair of silver heels for the campaign shot.

In another sultry snap, the business woman lay across the single bed in a semi-sheer set, while she smoldered down the camera lens.  

In another seductive snap, the business woman lay across the single bed in another semi-sheer set

In another seductive snap, the business woman lay across the single bed in another semi-sheer set

Sultry: The Stay singer showcased the leopard lace two-piece in another photo

Sultry: The Stay singer showcased the leopard lace two-piece in another photo

Have a purple haze with Rihanna's lilac lingerie

Rihanna reigned in purple in her latest campaign for Savage X Fenty!

The singer turned designer has been going from strength to strength with her fashion collections and her designs have been dominating our pay cheque since she launched her mainline collection in May!

Investing in well fitting underwear is the key to looking and feeling great, but gone are the days of boring black smalls - inject some personality with Rihanna's pastel hues.

Lilac shades were all over the runways at Kate Spade, Paul & Joe and Dries Van Noten, whilst at Jacquemus lavender fields were the backdrop to his spring/summer 2020 show.

Click right to add Rihanna's bra to your underwear drawer, or check out the alternative options below from Figleaves, Pour Moi and M&S.

* PRICES MAY NOT BE AS ADVERTISED

Rihanna's high-waisted thong, which boasted a tie-dye design, accentuated her pert posterior and lean legs for the sizzling picture.    

Savage x Fenty was an instant hit after its 2018 launch, earning over $100million in its first 40 days. 

Her pulse-racing snaps come a day after a RiRi news Twitter account revealed that the Barbadian songstress recently registered new music with her music publisher BMI.

The song, called Private Loving, was reportedly written by the multi-hyphenate and Jamaican dancehall/reggae artist Demarco.

Hit: Savage x Fenty was an instant hit after its 2018 launch, earning over $100million in its first 40 days

Hit: Savage x Fenty was an instant hit after its 2018 launch, earning over $100million in its first 40 days

Rihanna's fan base has been patiently waiting for new music from her for three years now, since her 2016 release Anti, which featured tracks like Work and Love On The Brain.

Although, the SOS hitmaker has been a featured artist on a plethora of other musicians' tracks in the time since, like those of Future and DJ Khaled. 

Despite her hiatus, Rihanna has been focusing on other pursuits, like acting — she appeared in last year's hit Ocean's 8 with Sandra Bullock and Cate Blanchett. 

She was also the lead in this year's Amazon Original movie Guava Island, opposite Donald Glover. 

Work: The Diamonds singer has been giving her attention to her beauty line, Fenty Beauty, which has been a runaway success since it launched in September 2017

Work: The Diamonds singer has been giving her attention to her beauty line, Fenty Beauty, which has been a runaway success since it launched in September 2017

In addition, the Diamonds singer has been giving her attention to her beauty line, Fenty Beauty, which has been a runaway success since it launched in September 2017.

The singer made a splash with her beauty brand at the time when she launched her Pro Filt’r Soft Matte Longwear Foundation, which included 40 shades, that has now expanded to 50. 

Following the success of the original product, Rihanna received much acclaim when she launched her new Pro Filt’r Hydrating Longwear Foundation earlier this month.

And the Disturbia songstress' has been continuing her business endeavours and launched her own fashion brand this year, simply called Fenty, in partnership with luxury fashion group LVMH.

Success: The Disturbia songstress launched her own fashion brand this year, in partnership with luxury fashion group LVMH (pictured in May)

Success: The Disturbia songstress launched her own fashion brand this year, in partnership with luxury fashion group LVMH (pictured in May)

 

 

 

 

 

Rihanna flaunts her curves for new Savage X Fenty campaign

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