Love Island's Lucie Donlan turns heads in a leopard print minidress at hair brand launch after bagging £200,000 deal... despite wearing extensions in the villa
She landed a £200,000 hair deal after standing out in the Love Island villa with her platinum blonde beachy waves.
And Lucie Donlan showed off her crimped locks as she arrived at the Peng Hair launch at Jin Bo Law in London on Wednesday.
The surfer, 21, took a walk on the wild side as she slipped into a tight leopard print minidress for the occasion.
Mermaid locks: Lucie Donlan showed off her crimped locks as she arrived for her Peng Hair launch at Jin Bo Law in London on Wednesday
Lucie put on a busty display in the plunging minidress, which cinched her in at the waist before flowing out into a tiny rara skirt.
Opting to shun the cardinal legs or cleavage rule, the Love Island beauty accentuated her bronzed pins in black patent heeled boots.
The reality star finished off her glamorous look with gold hoop earrings and a full face of make-up.
Racy: The surfer, 21, took a walk on the wild side as she slipped into a tight leopard print minidress for the occasion
Unfortunate: During her time in the villa, the surfer suffered hair malfunctions as her bonding extensions were displayed
All eyes on her: Lucie put on a busty display in the plunging minidress, which cinched her in at the waist before flowing out in into tiny rara skirt
Leggy: Opting to shun the cardinal legs or cleavage rule, the Love Island beauty accentuated her bronzed pins in black patent heeled boots
Go wild like Lucie in a leopard print dress from I Saw It First
Belle Hassan and Francesca Allen were on hand to support their Love Island co-star at the Peng Hair event last night. But as the new face of the brand, of course Lucie Donlan stole the show!
They all chose villa favourite I Saw It First (just like old times!), and we're loving the frilly cold shoulder cut outs and striking leopard print on Lucie's wrap dress. Check out how she's fashioned the belt as a choker too!
It's available to buy now for a fraction of its original price, so click (right) to snap it up ASAP.
Or if just one little leopard number isn't enough for your wardrobe, how about one of the alternatives from our edit below as well?
Lucie, who recently confirmed her romance was back on with Joe Garratt, oozed confidence as she strutted into the bar showing off her flowing mane.
The Cornwall beauty was joined by fellow co-stars; Belle Hassan, Francesca Allen and Marvin Brooks.
The group appeared to be having a blast at the reunion, with Lucie even getting behind the bar to whip up cocktails.
The hair launch comes after fans were left baffled by Lucie becoming the face of the brand, pointing out that she wore hair extensions and 'barely brushed' her tresses in the villa.
Beach blonde: Lucie, who recently confirmed her romance was back on with Joe Garratt, oozed confidence as she strutted into the bar showing off her flowing mane
Bronzed: The reality star finished off her glamorous look with gold hoop earrings and a full face of make-up
'This is a rip-off': Social media users flooded Twitter with comments about the TV personality's extensions
Cocktails anyone? Lucie whipped up a cocktail once inside
Having fun: Lucie let her blonde locks cascade down her shoulders in tousled waves as she enjoyed her night out
Famed for her signature beachy waves, the surfer, now fronts the hair company's Beach Goddess sea salt spray, but eagle-eyed viewers were left less than impressed as they took to Twitter to express their confusion over her new contract.
One social media user highlighted Lucie's bonding extensions as they penned: 'Lmao Lucie the face of “PENG hair” even tho her extensions or just hair in general was lacking on the show #loveisland. [sic]
Fancy a drink? Lucie poured a variety of drinks out for her guests at the bar
Friends: Also making an appearance at the party was Casa Amor contestant Marvin Brooks (left)
Pals: Francesca Allen supported Lucie by heading to the bash
Partygirl: Clearly thrilled with how the hair launch went, Lucie threw her arms in the air
'How the f**k has love island Lucie got a £200,000 deal with a hair brand when all her hair is extensions', another penned.
A third agreed: '95% of Lucie’s hair is weave. This is a damn ripoff.' [sic]
Others claimed the TV personality's locks were left unkempt: 'as if lucie from love island has signed a 200k deal with a hair product company and it looked like she barely brushed her hair the whole time she was on love island.' [sic]
'I'm not dragging lucie as a person but her hair was a mess the entire time in the villa, why on earth would a company want her to endorse their hair product? It doesnt make any sense. Its like asking Tommy Fury to flog a dictionary.' [sic]
Causing a stir: Lucie caught the attention of an admirer as she left the tube station
Hey there! Lucie beamed as an eager fan gave her a thumbs up as she made her way to the swanky event
All partied out: The blonde beach babe flashed a broad smile as she headed home after the launch
Bed time: Lucie clambered into the back of a taxi with a pal
'How on earth has Lucie got a £200K hair endorsement from “peng hair” when her hair was an actual state the whole time she was in the villa?'
MailOnline contacted representatives for Lucie and Peng Hair for further comment at the time.
In a series of promotional shots for the company, the model looked sensational as she showed off her crimped mermaid locks while donning an array of busty swimwear.
A Peng Hair spokesperson told The Sun: 'We are ecstatic to have signed Lucie to endorse our brand. Lucie is instantly recognisable with her fantastic surfer look hairstyle and with her laid back approach is a perfect fit for Peng Hair.'
Selfie: Earlier this month, it was announced that Lucie would be the face of Peng Hair after the star secured a staggering £200,000 deal with the company