Sarah Jessica Parker is the epitome of chic during her keynote speech at the #BlogHer19 Creators Summit

She's the mind behind a shoe line as well as a wine label.

And Sarah Jessica Parker put her entrepreneurial prowess front-and-center as a keynote speaker for the #BlogHer19 Creators Summit in NYC, an annual conference for content creators and entrepreneurs.

The actress-turned-businesswoman, 54, donned a powder blue frock featuring on-trend puff-sleeves.

Chic: And Sarah Jessica Parker put her entrepreneurial prowess front-and-center as a keynote speaker for the #BlogHer19 Creators Summit in NYC, an annual conference for content creators and entrepreneurs

Chic: And Sarah Jessica Parker put her entrepreneurial prowess front-and-center as a keynote speaker for the #BlogHer19 Creators Summit in NYC, an annual conference for content creators and entrepreneurs

She navigated the event in a pair of black pointed-toe pumps embossed with the words 'hello' and lover.' on either foot. 

Parker kept her hair in her signature loose, beachy waves and added a smokey eye for edge.

SHE Media CEO Samantha Skey said in a statement: 'We’re thrilled to welcome Sarah Jessica Parker and Invivo & Co to the #BlogHer stage. Sarah Jessica is, at her core, an undeniably savvy businesswoman.' 

Stylish: The actress-turned-businesswoman, 54, donned a powder blue frock featuring on-trend puff-sleeves

Stylish: The actress-turned-businesswoman, 54, donned a powder blue frock featuring on-trend puff-sleeves

'No doubt she will inspire the women in our audience who are on their own entrepreneurial path.'  

During her anticipated keynote speech, Parker discussed how she balances her life as an A-list actress with her entrepreneurial pursuits.

Parker currently boasts a shoe line called SJP by Sarah Jessica Parker that raises funds for the MD Anderson Cancer Center. 

Talk time: SHE Media CEO Samantha Skey said in a statement: 'We’re thrilled to welcome Sarah Jessica Parker and Invivo & Co to the #BlogHer stage. Sarah Jessica is, at her core, an undeniably savvy businesswoman'

Talk time: SHE Media CEO Samantha Skey said in a statement: 'We’re thrilled to welcome Sarah Jessica Parker and Invivo & Co to the #BlogHer stage. Sarah Jessica is, at her core, an undeniably savvy businesswoman'

She's also in the process of launching a new Sauvignon Blanc line through Invivo & Co called INVIVO X, SJP. 

While on-stage, StyleCaster reports that the Sex and the City vet opened up about how to succeed in your career: 'It’s not easy to leave the job you have to do for the job you want to do.' 

She also dished on how to work through creative blocks: 'Take a walk, listen to a podcast, turn on some classical music, and ask yourself if it’s you that is the block or is it something else?' 

Posh:During her anticipated keynote speech, Parker discussed how she balances her life as an A-list actress with her entrepreneurial pursuits

Posh:During her anticipated keynote speech, Parker discussed how she balances her life as an A-list actress with her entrepreneurial pursuits

Parker also gave the audience a protip on overcoming a fear of rejection: 'I dream big all the time and have crazy thoughts - much of it is not fully realized, but I have to ask. 

'It’s embarrassing when they say no, but I didn’t lose any ground by asking. You don’t lose a whole lot by asking.' 

Over the course of her career, Parker has nabbed four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards.

Her last on-screen production was HBO's Divorce, on which she served as an executive producer and was nominated for a Golden Globe Award.

Parker played Carrie Bradshaw in HBO's Sex in the City from 1998-2004. 

Throwback: Parker played Carrie Bradshaw in HBO's Sex in the City from 1998-2004

Throwback: Parker played Carrie Bradshaw in HBO's Sex in the City from 1998-2004

She continued to play the character in two big-screen spin-offs of the show - Sex and the City and Sex and the City 2. 

Soon, Parker will star alongside husband Matthew Broderick in the comedic play Plaza Suite, directed by Tony Award winner John Benjamin Hickey.   

Additional keynote speakers included Hannah Bronfman, Lo Bosworth, Connie Britton, Julianna Margulies, and Diane Guerrero. 

Parker and Broderick have been married since 1997.

Together, they share ten-year-old twins Marion and Tabitha, as well as 16-year-old son James. 

Coupled: Soon, Parker will star alongside husband Matthew Broderick in the comedic play Plaza Suite, directed by Tony Award winner John Benjamin Hickey

Coupled: Soon, Parker will star alongside husband Matthew Broderick in the comedic play Plaza Suite, directed by Tony Award winner John Benjamin Hickey

 

Sarah Jessica Parker is the epitome of chic in a light blue puff-sleeve dress

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