Million Dollar Listing New York: Fredrik Eklund and Ryan Serhant dance-off to disco at open house
Fredrik Eklund and Ryan Serhant engaged in a disco dance-off during Thursday's episode of Million Dollar Listing New York.
The dance battle between the rival real estate brokers was a rare moment of joy during season eight of the Bravo show amid a sluggish market.
Fredrik, 42, came up with the disco party theme to help sell a corner loft apartment on Charlton Street in the Hudson Square area.
Disco dancing: Ryan Serhant and Fredrik Eklund competed in a dance-off during Thursday's episode of Million Dollar Listing New York
'This was old New York, back in the real disco club days,' he said.
Fredrik met seller and tech CEO Kathy at the gym and gained the listing for her two-bedroom, 3,400 square feet home.
Kathy paid $2.7 million in 2008 and Fredrik got her to list it for $3,995,000.
He later told her about the disco party idea at the Dogpound gym and she ultimately agreed.
Dance moves: Fredrik accepted the dance-off challenge during his openhouse
White suit: Ryan wearing a white disco suit showed off his dance moves
Same suit: The real estate broker arrived in the same white disco suit that Fredrik was wearing
Good question: A broker asked Ryan and Fredrik who was the better dancer
Fredrik ran into Ryan, 35, at the gym and invited him to the disco party.
'Disco is cool, ...for old people,' Ryan said while also agreeing to dress up.
Fredrik and Ryan ended up wearing the same white suit with black trim to the party.
Good times: The dance-off was a rare moment of joy amid a sluggish market
It's on: Ryan and Fredrik entertained the open house guests with their dance-off
'Open houses are boring. There's a thousand of them every single day. If there's an open house where I get to dress up and be awesome, I'ma do it, you know what I mean? I'ma do it,' Ryan said in a confessional.
A broker asked which one of them danced better and both claimed they were better than the other.
A dance-off was called and Ryan and Fredrik accepted the challenge.
Dress up: The real estate broker said he couldn't pass up the chance to dress up for an open house
They polled the open house guests and Ryan was declared the winner via cheering.
'That was rigged. That was rigged,' Fredrik said.
'Everybody dance!,' Ryan said as the brokers joined them on the impromptu dance floor.
The winner: The open house guests declared Ryan the winner
Rigged event: Fredrik complained that the results were rigged
Everybody in: Ryan after being named the winner encouraged everyone to dance
The open house was well attended by brokers who dressed up for the disco theme.
'You can feel the energy from the past,' one said.
Another pointed out that a member of the Beastie Boys used to live in the building.
City history: Fredrik, 42, came up with the disco party theme to help sell a corner loft apartment on Charlton Street in the Hudson Square area
Popular group: Fredrik was not aware of the Beastie Boys
The seller: Kathy met Fredrik at the gym and he later gained the listing
Potential buyer: Ryan told Fredrik that he had a potential buyer for him
The loft featured white walls, columns and floors and was 50 feet wide.
It was decorated with giant silver balls and the owner was going for an uplifting cloud feel for the full floor unit.
Ryan also competed for a listing at Laight Street for a condo at a building built in 1896.
The seller: Kathy wanted to sell the loft that featured white walls, columns and floors
White decor: The loft was all white as the owner sought a cloud effect
Big balls: Giant silver balls decorated the loft
The owners Cory and Jacque met earlier with Tyler Whitman from Triplemint.
They both priced the two-bedroom custom renovated home at $5.5 million.
Cory said he was still on the fence about selling and Tyler decided to back off and allow Jacque time to convince him to sell.
Busy broker: Ryan competed for a listing at Laight Street for a condo at a building built in 1896.
Old building: The custom renovated condo was in a building built in 1896
Wood bike: The home featured a wood motorcycle
Porn box: A giant pornography box also was in the home
Ryan, however, pressed Cory about his passion of creating and designing and compared his situation to Picasso.
'Picasso wasn't done after one, he kept going,' Ryan pointed out.
He gained the listing on the spot and stood to earn a potential commission of $165,000.
Listing competition: Ryan competed against Tyler Whitman for the listing
Not sure: Cory said he was on the fence about selling
Closed it: Ryan was able to get the listing after talking to Cory about his passion
Done deal: Cory decided to go with Ryan after their conversation
'Time kills deals,' Ryan noted.
Steve Gold also got creative after he landed a listing for a three-level penthouse unit in the Upper Westside.
He gave his driver Will a chance to check out the property after he expressed an interest in real estate.
Penthouse unit: Steve Gold also got creative after he landed a listing for a three-level penthouse unit in the Upper Westside
The four-bedroom, 7.5 bathroom penthouse at Hotel des Artistes was designed by the late Italian designer Ettore Sottsass.
He created the Memphis Style known for its use of bright colors and bold patterns and the design permeated the penthouse.
Steve reached out to Lynn Scotti of Modern Luxury magazines and pitched her about teaming up on an open house to attract artists, photographers, musicians and art collectors.
Gorgeous unit: The four-bedroom, 7.5 bathroom penthouse at Hotel des Artistes was designed by the late Italian designer Ettore Sottsass
Round table: The penthouse featured a round table and bold designs
He proposed a book launch at the penthouse with Alex Assouline for a new New York hardcover table book and Lynn jumped on the idea.
'Genius,' Steve said congratulating himself.
Steve decided to take a 'ninja' approach at the open house with its mix of artists, book readers and potential buyers.
Rooftop audition: The broker asked Will to try to sell him on the place
Teaming up: Steve reached out to Lynn Scotti of Modern Luxury magazines and pitched her about teaming up on an open house to attract artists, photographers, musicians and art collectors
Steve made the rounds making small talk with people about the weather and their families.
He went into sales mode pitch with people at the party but was rebuffed early.
Steve gave several interested buyers a private tour and was confident the event would provide plenty of publicity for the unit.
Book launch: They held a book launch at the penthouse with Alex Assouline for a new New York hardcover table book and Lynn jumped on the idea
Ninja style: Steve went into ninja mode during the book launch part to find buyers
Ryan also had a surprise visit by Tyler who wanted to find out how he lost the Laight Street listing.
Tyler eventually told Ryan how his listing meeting ended with him giving the sellers space to decide.
'That's the big difference between how you and I both went into it. It's not about pushing them to do something that they don't want to do. If they really don't want to sell, they wouldn't have hired me that day and they probably never would have even called either of us,' Ryan said.
Surprise visit: Tyler later visited Ryan to learn how he lost the listing
Tyler left the meeting knowing that he had to be more aggressive.
Ryan also reached out to his social media team to come up with a video for the Laight Street listing.
They went for a walk and ultimately decided on a music video featuring Ryan dancing.
Million Dollar Listing New York will return next week on Bravo.
Video idea: Ryan also reached out to his social media team to come up with a video for the Laight Street listing