Paris Hilton lights up the night in colorful strawberry print dress as she launches her new perfume Electrify in Mexico City

She's released 25 fragrances in a matter of 15 years. 

And Paris Hilton came out to celebrate the feat as she appeared at a launch party for her latest scent entitled Electrify on Thursday in Mexico City.

The socialite-turned-businesswoman, 38, shone bright in a midi-length neon pink dress covered in neon blue strawberries.

Bright: Paris Hilton came out to celebrate the feat as she appeared at a launch party for her latest scent entitled Electrify on Thursday in Mexico City

Bright: Paris Hilton came out to celebrate the feat as she appeared at a launch party for her latest scent entitled Electrify on Thursday in Mexico City

Her dress coordinated perfectly with the bottle of Electrify which features a disco ball cap design. 

Paris posed with a fluffy pup during the appearance making for some adorable photos. 

Her perfume collection has sold over $2B since its onset in 2004 and continues to stay at the top of the celebrity market today.  

Matchy-matchy: Her dress coordinated perfectly with the bottle of Electrify which features a disco ball cap design

Matchy-matchy: Her dress coordinated perfectly with the bottle of Electrify which features a disco ball cap design

Precious: Paris posed with a fluffy pup during the appearance making for some adorable photos

Precious: Paris posed with a fluffy pup during the appearance making for some adorable photos

Mogul: Her perfume collection has sold over $2B since its onset in 2004 and continues to stay at the top of the celebrity market today

Mogul: Her perfume collection has sold over $2B since its onset in 2004 and continues to stay at the top of the celebrity market today

Electrify is inspired by 'Hilton's true passion for music, dancing and living in the moment,' according to an official press release.

The release continues: 'ELECTRIFY captures the euphoria you feel as you dance the night away and lose yourself in the neon lights. 

'It is made for the woman who isn't afraid to show her confidence, sensuality, and captivating personality.' 

Schmoozing: Electrify is inspired by 'Hilton's true passion for music, dancing and living in the moment,' according to an official press release

Schmoozing: Electrify is inspired by 'Hilton's true passion for music, dancing and living in the moment,' according to an official press release

Hilton has enjoyed a healthy DJ career for years now and her perfume is definitely inspired by it.

'What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people,' she said. 

'I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party.' 

The fragrance is now available at Perfumania stores and at Perfumania.com. 

That's hot: Hilton has enjoyed a healthy DJ career for years now and her perfume is definitely inspired by it

That's hot: Hilton has enjoyed a healthy DJ career for years now and her perfume is definitely inspired by it

Paris Hilton lights up the night in shocking pink strawberry-printed dress

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