Holly Willoughby puts on a chic display in understated black velvet dress with silver detailing for ITV Palooza's glam red carpet

She's the Queen bee of ITV, thanks to her long-standing role on This Morning.

But Holly Willoughby went for an understated look for the channel's annual Palooza on Tuesday night, opting for a black velvet cocktail dress on a red carpet that was awash with racy ensembles.

Holly, 38, showed off her chic sense of style in her Christopher Kane number as she made her entrance at London's Royal Festival Hall.   

Chic: Holly Willoughby went for an understated look for the ITV Palooza on Tuesday night, opting for a black velvet cocktail dress on a red carpet that awash with racy ensembles

Chic: Holly Willoughby went for an understated look for the ITV Palooza on Tuesday night, opting for a black velvet cocktail dress on a red carpet that awash with racy ensembles

Holly's little black dress showed off her trim figure while silver detailing on the neckline added a pop of glam.

The ITV stalwart was her usual smiley self, flashing a grin for cameras, while wearing her platinum locks loosely around her features in light waves.

She completed her look with natural make-up featuring rose blusher and a slick of light pink on her lips. 

ITV Palooza is the network's chance to unveil plans for the year and to preview brand new shows. 

Glam: Holly, 38, showed off her chic sense of style in her Christopher Kane number as she made her entrance at London's Royal Festival Hall.

Glam: Holly, 38, showed off her chic sense of style in her Christopher Kane number as she made her entrance at London's Royal Festival Hall.

And ahead of the gala ITV revealed a major shakeup for its morning schedule including Holly's hit show This Morning. 

Good Morning Britain, fronted by Piers Morgan and Susannah Reid will be extended by half an hour to run from 6am until 9am.

This means that Lorraine will move to 9am, followed at 10am by This Morning, also extended by 30 minutes, before Loose Women at 12.30pm, ending at 1.30pm.  

LBD: Holly's little black dress showed off her trim figure while silver detailing on the neckline added a pop of glam
Matching: She coordinated with classic black heels

LBD: Holly's little black dress showed off her trim figure while silver detailing on the neckline added a pop of glam

Show your soft side like Holly in a Christopher Kane velvet dress

We frequently find ourselves swooning over Holly Willoughby’s outfit choices, and her latest ensemble didn’t disappoint.

Styled by Angie Smith for the ITV Palooza, Holly went back to black in a velvet dress by Christopher Kane, accessorised with Gina heels and minimal jewellery.

Her simple yet chic velvet dress falls just below the knee, but our attention is drawn to the ornate crystal embellishment running along the neckline and sleeves. There are only a few of these dresses in stock so, if you like what you see, click (right) to bag it pronto!

We have also searched the web for velvet dresses that will make great wardrobe staples. Browse our favourite finds from Asos, & Other Stories, Fashion Union and Magda Butrym below.

* PRICES MAY NOT BE AS ADVERTISED
Understated: She completed her look with natural make-up featuring rose blusher and a slick of light pink on her lips

Understated: She completed her look with natural make-up featuring rose blusher and a slick of light pink on her lips

All dressed up: Holly showed off her ensemble as she posed in her house for an Instagram snap before the glam night out

All dressed up: Holly showed off her ensemble as she posed in her house for an Instagram snap before the glam night out

Playful: Holly was seen joking around with her ITV colleague Piers Morgan, pushing him out of her prime spot on the red carpet

Playful: Holly was seen joking around with her ITV colleague Piers Morgan, pushing him out of her prime spot on the red carpet

Shakeup: Ahead of the gala ITV revealed a major shakeup for its morning schedule including Holly's hit show This Morning and Piers' Good Morning Britain

Shakeup: Ahead of the gala ITV revealed a major shakeup for its morning schedule including Holly's hit show This Morning and Piers' Good Morning Britain

The shake-up to the ITV morning schedule came following the death of Jeremy Kyle guest Steven Dymond, 63, who was found dead after failing failed a love-cheat lie detector test. 

The show was then axed by the broadcaster earlier this year and since then Judge Rinder has been airing in the 9.25am to 10am time slot temporarily. 

Kevin Lygo, ITV director of television, said: 'Live television is at the core of what ITV does and what we bring to viewers.

In good company: Holly was joined by her husband Daniel Baldwin as she stopped to take snaps with delighted fans
Heading off: The TV star hopped into a black cab to ensure she got a good night's sleep ahead of Wednesday's This Morning

In good company: Holly was joined by her husband Daniel Baldwin as she stopped to take snaps with delighted fans

Holly Willoughby puts on a chic display in understated black velvet at ITV Palooza

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.