'It's toilet roll with a conscience!' Gwyneth Paltrow's Goop lifestyle brand includes sustainable bamboo loo paper worth an incredible £33 on its 'essential Christmas list'
- The 24-roll pack features 'chic floral packaging' and is claimed to be made from 100% sustainable bamboo
- It is also described as both 'clog-safe' and 'septic-safe' and as having a 'silky, smooth texture that's gentle on skin'
She founded her popular lifestyle brand brand 11 years ago.
Goop describes the expensive product, which is made from sustainable bamboo and features 'chic floral packaging', as 'toilet roll with a conscience'.
Ridiculous: But Gwyneth Paltrow, 47, has included a £33 pack of toilet roll on her Goop website's 'essential Christmas list' (pictured: The star at the Goop health summit on Saturday)
Keep cosy like Gwyneth in a Proenza Schoulder cardigan
Gwyneth Paltrow looked casual and cool as she arrived at the Goop Health Summit recently.
Wearing a skirt and cardigan from Proenza Schouler, the actress's outfit was certainly a luxe choice.
We were particularly fond of that cosy cardigan. The knitwear style is having a massive comeback right now, plus they're super warm - it's a win-win!
We love the cream colourway; it's super versatile. Try yours with mom jeans and a tee for a casual everyday look, or layer over a tea dress with chunky boots.
Click right to shop the style for yourself. Or, head to the edit below for the look for less.
The description claims it is made from 100 per cent sustainable material and is both 'clog-safe' and 'septic-safe'.
It also has a 'silky, smooth texture that's gentle on skin'.
The 24-roll pack, which is named 'No 2 Toilet Paper', is part of Goop's newly-released 'wellness' gift list for Christmas.
And available in a different list for 'lovers' is a range of sex toys, a giant book of penis shapes and a £43 whip.
Pricey: Goop describes the expensive product, which is made from sustainable bamboo and features 'chic floral packaging', as 'toilet roll with a conscience'
Shoppers can also buy a £329 pair of gold handcuffs which are described as 'exquisite and (almost) escape-proof.
In the 'Ridiculous but Awesome' category is a £193 gold fire extinguisher, an £85,000 tree house and a £620 herb garden.
And earlier this year, the Iron Man star promoted an £11 spray which users can squirt on to toilet roll to give them the experience of a wet wipe.
A different world: Gwyneth previously defended Goop's prices by saying the brand is 'aspirational' and has 'beautiful' products which can't be obtained 'at a lower price point'
Gwyneth has previously defended Goop's prices.
She said: It's crucial to me that we remain aspirational.
'Our stuff is beautiful, the ingredients are beautiful. You can't get that at a lower price point.'
It comes after Gwyneth stepped out in San Francisco for Goop's In Goop Health Summit.
The 47-year-old looked stylish in a dressy ensemble, made casual with a large, cozy sweater.
The star chatted with Elise Loehnen, Goop' chief content officer and joined One Tree Hill's Sophia Bush, 37, on stage at the event
The Seven actress was married to Coldplay frontman Chris Martin until 2016 and the pair have two children together, Apple, 15, and Moses 13.
Her second husband is director Brad Falchuk.
Different life: The Seven actress was married to Coldplay frontman Chris Martin until 2016 and the pair have two children together, Apple, 15, and Moses 13 (pictured: The pair in 2014)