Mega star, mega film, mega hype

A still from the movie ‘Sivaji.’

A still from the movie ‘Sivaji.’  


Staff Reporter

Fans’ long wait for the Rajinikanth-starrer ‘Sivaji’ ends at last

CHENNAI: Barely hours before the Rajinikanth-starrer ‘Sivaji’ hits the screen, the final tweaks are being given to the flow of information about what was one of the most closely-guarded, hyped, projects in recent times. From now on, it is going to be entirely word-of-mouth.

According to a press release issued by Abirami Ramanathan, the proprietor of Abirami Megamall and the joint rights holder with GV Films for the theatrical release in the city limits, the advanced booking for the AVM production’s Shankar-directed movie has already set the cash registers ringing to the tune of Rs. 1.7 crore.

Whopping sum

The rights had been sold out for a whopping Rs.6.5 crore — a sum that the distributors hope to recover if the movie ran houseful for 50 days in all 17 screens it is releasing. Apart from the Tamil version in 17 screens, the Telugu dubbed version is releasing at Casino theatre.

Mr. Ramanathan said there was no doubt that movie would run to full houses for more than 50 days. In the press release, he said his father V.S.Sivalingam had bought the distribution rights for the yesteryear blockbuster Gemini Vasan-production ‘Vanjikottai Valiban’ at a cost of Rs.2 lakh in 1956.

A blockbuster of the scale demanded the price, he said, while trying to reason out the Rs.6.5 crore he paid for ‘Sivaji.’

4K resolution

Meanwhile, Prasad EFX, a member of the Prasad Group of post-production facilities, have issued a press release that ‘Sivaji’ is the first Indian movie to be fully scanned and post-produced in 4K resolution. Every single frame of ‘Sivaji’ is therefore packed with 48 megabytes of information as compared to the 12 MB that the industry-standard 2K resolution requires.

In layman terms, this should make the feel and look of ‘Sivaji’ richer compared to other movies. Madhu of Prasad EFX said 4K resolution had so far been used only partially in previous Indian movies, especially in computer-animated sequences that had a lot of layering and compositing. “Another advantage is that when we can scale up images during the post and graphics processes, the image will not go soft or lead to any artefacts.”

The post-production in 4K resolution requires high computing power, storage space and state-of-the-art graphics capability. ‘Sivaji’ has been cinematographed by K.V.Anand in Super 35 format.

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